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PharmaSim : marketing management simulation (with Floppy)

James, Stuart

PharmaSim : marketing management simulation (with Floppy) by Stuart James, Thomas Kinnear and Michael Deighan - Virginia: Interpretive Software 2001 - 117p., app., ind. 28 cm x 22 cm

ISBN: 1885837046

Subjects--Topical Terms:
management
pharmasim case
pharmasim operations guide
strategy and tactics

Dewey Class. No.: 658.809615 / JAM

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