Advertising secrets of the written word : the utimate resource on how to write powerful advertising copy from one of America's top copywriters and mail order entrepreneurs

Sugarman, Joseph

Advertising secrets of the written word : the utimate resource on how to write powerful advertising copy from one of America's top copywriters and mail order entrepreneurs by Joseph Sugarman - 1st ed. - Las Vegas: Delstar Books 1998 - xvii, 312p., app., ind. 26 cm x 19 cm

1891686003


advertising copy
direct mail
direct marketing
human relationships
personal communication
price
proving points
psychological triggers

659.133 / SUG
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