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Advertising Works 9 : papers from the IPA advertising effectiveness awards

Duckworth, Gary (ed.)

Advertising Works 9 : papers from the IPA advertising effectiveness awards - Oxfordshire: NTC Pub. Ltd. 1997 - xxxiv, 500p., ind. 25 cm x 17 cm

ISBN: 1899314601

Subjects--Topical Terms:
AA
advertisers
advertising over the longer term
Barclaycards
BBC Education
brands
BT Business
BT Consumer
campains for previously advertising brand
Daewoo
De Beers
Felix
Frizzell
Gold Blend
Murphy's
Orange
Philadelphia
Reebok
Renault Clio
Ross Harper
safeway
Stella Artois
Walker's Crisps

Dewey Class. No.: 659.111 / ADV

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