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Brand valuation

Perrier, Raymond (ed.)

Brand valuation - London: Premier Books 1997 - xi, 236p., app., bib., ind. 25 cm x 18 cm

ISBN: 1900617005

Subjects--Topical Terms:
brand
brand monetisation
brand name
brand strength analysis
brand valuation
branding
brands intellectual property
forecasting for brand
marketing resource
mergers and acquisition

Dewey Class. No.: 658.827 / BRA

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