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Brand war fare : 10 rules for building the killer brand

D'alessandro, David F.

Brand war fare : 10 rules for building the killer brand by David F. D'alessandro - New York: McGraw-Hill 2001 - xviii, 185p., ind. 24 cm x 16 cm

ISBN: 0071362932

Subjects--Topical Terms:
advertising
brand
brand massage
consumer
destroy
distributors
sponsorships

Dewey Class. No.: 658.827 / DAL

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