The customer loyalty solution : what works and what doesn't in customer loyalty programs
Hughes, Arthur Middleton
The customer loyalty solution : what works and what doesn't in customer loyalty programs by Arthur Middleton Hughes - New York: McGraw Hill 2003 - xix, 364p., ind. 24 cm x 16 cm
0071363661
communication power
computing lifetime value
customer loyalty programs
customer response
customer services
database marketing
database marketing work catalogers
farewell to the reader
finding loyal customers
management
marketing to customer segments
mirage of CRM
profile marketing
selling on the web
658.84 / HUG
The customer loyalty solution : what works and what doesn't in customer loyalty programs by Arthur Middleton Hughes - New York: McGraw Hill 2003 - xix, 364p., ind. 24 cm x 16 cm
0071363661
communication power
computing lifetime value
customer loyalty programs
customer response
customer services
database marketing
database marketing work catalogers
farewell to the reader
finding loyal customers
management
marketing to customer segments
mirage of CRM
profile marketing
selling on the web
658.84 / HUG