The hero and the outlaw : building extraordinary brands through the power of archetypes
Mark, Margaret
The hero and the outlaw : building extraordinary brands through the power of archetypes by Margaret Mark and Carol S. Pearson - New York: McGraw Hill Inc. 2001 - xiii, 384p., ind. 24 cm x 16 cm
0071364153
brand name products
brand story
caregiver
creator
deeper waters
explorer
hero
innocent
jester
leaving legacy
lover
magician
marketing
outlaw
positioning brand
postmodern marketing
product management
regular guy
ruler
sage
658.82721 / MAR
The hero and the outlaw : building extraordinary brands through the power of archetypes by Margaret Mark and Carol S. Pearson - New York: McGraw Hill Inc. 2001 - xiii, 384p., ind. 24 cm x 16 cm
0071364153
brand name products
brand story
caregiver
creator
deeper waters
explorer
hero
innocent
jester
leaving legacy
lover
magician
marketing
outlaw
positioning brand
postmodern marketing
product management
regular guy
ruler
sage
658.82721 / MAR