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Strategic marketing management

Parry, Mark E.

Strategic marketing management by Mark E. Parry - New York: McGraw-Hill Companies, Inc. 2001 - ix, 275p., ind. 24 cm x 16 cm

ISBN: 0071372229

Subjects--Topical Terms:
analyzing customer benefits
customer decision maps
external influences
personal values
product management
strategic marketing
strategic planning

Dewey Class. No.: 658.8 / PAR

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