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ValueSpace : winning the battle for market leadership : lessons from the world's most admired companies

Mittal, Banwari

ValueSpace : winning the battle for market leadership : lessons from the world's most admired companies by Banwari Mittal and Jagdish N. Sheth. - New York: McGraw Hill 2001 - xiii, 265p., notes, ind. 24 cm x 16 cm

ISBN: 0071375279

Subjects--Topical Terms:
consumer satisfaction
customer relations

Dewey Class. No.: 658.812 / MIT

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