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Financial management for media operations

Van Deusen, Richard E.

Financial management for media operations by Richard E. Van Deusen - 2nd ed. - New York: Knowledge Industry Publications, Inc. 1995 - xiv, 172p., app. 26 cm x 18 cm

ISBN: 3152KC

Subjects--Topical Terms:
budgeting process
capital budgeting
computerized financial management
controlling budgets
cost allocation
cost recovery
counter of beans
marketing services
product budgeting
project income

Dewey Class. No.: 658.15 / VAN

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