The one-day marketing plan : organizing and completing a plan that works
Hiebing, Roman G.
The one-day marketing plan : organizing and completing a plan that works by Roman G. Hiebing and Scott W. Cooper - 3rd ed. - New York: McGraw-Hill 2003 - xx, 323p., ind. 28 cm x 22 cm
0071395229
advertising media
advertising message
brand positioning
business review
communication goals
distribution
internet media
management
marketing
marketing budget
marketing strategies
merchandising
personal selling service
prepare a business review
pricing
problems and opportunities
product naming packaging
promotion/events
public relations
sales objectives
strategic planning
target markets and marketing objectives
658.802 / HIE
The one-day marketing plan : organizing and completing a plan that works by Roman G. Hiebing and Scott W. Cooper - 3rd ed. - New York: McGraw-Hill 2003 - xx, 323p., ind. 28 cm x 22 cm
0071395229
advertising media
advertising message
brand positioning
business review
communication goals
distribution
internet media
management
marketing
marketing budget
marketing strategies
merchandising
personal selling service
prepare a business review
pricing
problems and opportunities
product naming packaging
promotion/events
public relations
sales objectives
strategic planning
target markets and marketing objectives
658.802 / HIE