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Storytelling : branding in practice

Fog, Klaus

Storytelling : branding in practice by Klaus Fog, Christian Budtz and Baris Yakaboylu - New York: Pringer Berlin Heidelberg 2005 - 238p., bib., ind. 24 cm x 17 cm

ISBN: 3540235019

Subjects--Topical Terms:
brand name products
branding concept
case
commercial serial
comunication tool
emotion
marketing
media
product brand
product management
product story

Dewey Class. No.: 658.827 / FOG

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