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The end of advertising as we know it

Zyman, Sergio

The end of advertising as we know it by Sergio Zyman and Armin Brott - New Delhi: Excell Books 2002 - 239p., ind. 22 cm x 15 cm

ISBN: 47142966X

Subjects--Topical Terms:
advertising
celebrity endorsers
free media
packaging matters
sponsor
traditional advertising

Dewey Class. No.: 659.1 / ZYM

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