Normal view MARC view ISBD view

Marketing management: analysis, planning, implementation, and control

Kotler, Philip

Marketing management: analysis, planning, implementation, and control by Philip Kotler - 6th ed. - New Delhi: Prentice-Hall of India Pvt. ltd. 1993 - xxvi, 756p., ind. 28 cm x 21 cm

ISBN: 8120306488

Subjects--Topical Terms:
analysing opportunities
marketing management
researching and selecting target markets
strategies

Dewey Class. No.: 658.802 / KOT

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)