Normal view MARC view ISBD view

Advertising management

Aaker, David A.

Advertising management by David A. Aaker, Rajeev Batra and John G. Myers - 4th ed. - New delhi: Prentice-Hall of India Pvt. ltd. 1995 - xiii, 593p., ind. 23 cm x 17 cm

ISBN: 8120307909

Subjects--Topical Terms:
advertising and society
advertising management
advertising regulation
brand feelings
copywriting
creative approaches
decision making
market positioning
media strategy
message strategy
message tactics
objective setting
personality
planning
social norms
testing

Dewey Class. No.: 659.1 / AAK

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)