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Global marketing management

Keegan, Warren J.

Global marketing management by Warren J. Keegan - 5th ed. - New Delhi: Prentice-Hall of India Pvt. Ltd. 1995 - xix, 828p., ind. 23 cm x 18 cm

ISBN: 8120309596

Subjects--Topical Terms:
advertising
channel
export import
financial decisions
foreign exchange
global marketing
information systems
legal and regulatory environment
marketing environment
planning
positioning
pricing
product decisions
research
segmentation
social cultural environments
sourcing decisions
targeting
value chain

Dewey Class. No.: 658.848 / KEE

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