Normal view MARC view ISBD view

Marketing management : analysis, planning, implementation and control

Kotler, Philip

Marketing management : analysis, planning, implementation and control by Philip Kotler - 9th ed. - New Delhi: Prentice Hall of India Pvt. Ltd. 1997 - xxxvii, 789p., ind. 26 cm x 20 cm

ISBN: 8120311787

Subjects--Topical Terms:
analyzing opportunities
customer satisfaction
marketing effort
marketing management
marketing strategies
new product development
planning marketing programs
product life cycle
sales force

Dewey Class. No.: 658.802 / KOT

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)