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Product management in India

Majumdar, Ramanuj

Product management in India by Ramanuj Majumdar - 2nd ed. - New Delhi: Prentice-Hall of India Pvt. Ltd. 1998 - xvi, 347p., epilogue, ind. 24 cm x 16 cm

ISBN: 812031252X

Subjects--Topical Terms:
advertising planning
branding
cosmetics
distribution channel
lubricants
market segmentation
marketing research
new challenges
new products planning
positioning
pricing concepts
product management
product market analysis
refrigerator
sales management
shampoos
toilet soaps
wrist watches

Dewey Class. No.: 658.835 / MAJ

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