Consumer behaviour

Schiffman, Leon G.

Consumer behaviour by Leon G. Schiffman and Leslie Lazar Kanuk - 6th ed. - New Delhi: Prentice-Hall of India Private Limited 1997 - xv, 672p., glos., ind. 25 cm x 20 cm

8120312880


consumer attitudes
consumer behaviour
consumer involvement
consumer needs motivation
consumer perception
consumer psychographics
decision making
family
influence
market segmentation
personality
social class

658.8342 / SCH
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