Normal view MARC view ISBD view

Case studies in marketing : the indian context

Srinivasan, R.

Case studies in marketing : the indian context by R. Srinivasan - New Delhi: Prentice-Hall of India Pvt., Ltd. 2000 - xiv, 217p. 24 cm x 16 cm

ISBN: 8120316789

Subjects--Topical Terms:
Ace Designers
Bharat earth Movers Limited (BEML)
Bharat HeavyElectricals Limited (BHEL)
BPL Colour Television
case
Credit Card
East West Air Lines
Government Electric Factory Limited
HMT
Hotel Taj
IDE
Indian Garments
KSTDC
marketing
Mysore Sales International Limited
Oil Seeds
RAMMS
services marketing
sterling holiday resorts
Thomas Cook
Wipro Infotech

Dewey Class. No.: 658.800926 / SRI

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)