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Web advertising and marketing

Kuegler, Thomas J.

Web advertising and marketing by Thomas J. Kuegler - 3rd ed. - New Delhi: Prentice Hall of India Privte Limited 2000 - xxiv, 536p., glos., ind. 24 cm x 18 cm

ISBN: 8120317181

Subjects--Topical Terms:
advertising
attracting customers
e mail marketing
internet
marketing
marketing strategies
web
web psychology

Dewey Class. No.: 658.84 / KUE

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