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Public relations practices : managerial case studies and problems

Center, Allen H.

Public relations practices : managerial case studies and problems by Allen H. Center and Patrick Jackson - 6th ed. - New Delhi: Prentice-Hall of India Pvt. Ltd. 2003 - xiv, 418p., ind. 24 cm x 18 cm

ISBN: 8120322169

Subjects--Topical Terms:
career preparation
community relations
consumer relations
crisis management
employee relations
investor relations
media relations
public issue campaigns and debates
public relations

Dewey Class. No.: 659.2 / CEN

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