E service : new directions in theory and practice

Rust, Roland T. (ed.)

E service : new directions in theory and practice - New Delhi: Prentice-Hall of India Pvt. Ltd., 2002. - xii, 336p., ind. 22 cm x 15 cm

812032241X


business opportunities and strategies
customer services
customer technology interface
digital
electronic commerce
marketing
pub lic sector opportunities
self service technologies

658.84 / ESE
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