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Strategic marketing for nonprofit organisations

Andreasen, Alan R.

Strategic marketing for nonprofit organisations by Alan R. Andreasen and Philip Kotler - 3rd ed. - New Delhi: Prentice hall of India Private Limited 2003 - vii, 536p., ind. 24 cm x 18 cm

ISBN: 8120322592

Subjects--Topical Terms:
controlling
customer orientation
designing the marketing mix
development
planning and organisation
resources
strategy

Dewey Class. No.: 658.80965811498 / AND

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