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Advertising, promotion, and new media

Stafford, Marla R. (ed.)

Advertising, promotion, and new media - New Delhi: Prentice-Hall of India Private Limited, 2005. - xii, 380p., ind. 22 cm x 15 cm

ISBN: 812032739X

Subjects--Topical Terms:
3-D advertising
advertising
banners
brand recall
interactive marketing
interactive multimedia
intermedia effects
internet advertising
mobile advertising
netvertising image
online sponsorship
pricing
rethinking interactivity

Dewey Class. No.: 659.144 / ADV

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