Understanding services management : integrating marketing, organisational behaviour, operations and human resource management
Glynn, William J. (ed.) Barnes, James G. (ed.)
Understanding services management : integrating marketing, organisational behaviour, operations and human resource management - New Delhi: Prentice Hall of India Privte Limited 1995 - xxvi, 485p., ind. 24 cm x 16 cm
812032935X
customer care in services
huan resource management
integrating marketing
marketing services to external markets
marketing to internal customers
monitoring service quality
organisational behaviour
service management
strategic services management
658.20 / UND
Understanding services management : integrating marketing, organisational behaviour, operations and human resource management - New Delhi: Prentice Hall of India Privte Limited 1995 - xxvi, 485p., ind. 24 cm x 16 cm
812032935X
customer care in services
huan resource management
integrating marketing
marketing services to external markets
marketing to internal customers
monitoring service quality
organisational behaviour
service management
strategic services management
658.20 / UND