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Beyond loyalty : the next generation of strategic customer relationship management

Chenet, Pierre

Beyond loyalty : the next generation of strategic customer relationship management by Pierre Chenet and Jon Ivar Johansen - New Delh: Prentice-Hall of India Private Limited 2006 - ix, 110p., bib. 22 cm x 14 cm

ISBN: 8120329384

Subjects--Topical Terms:
customer orientation
designing and effective relationship management
information to knowledge era
new approach
satisfied customer defect

Dewey Class. No.: 658.812 / CHE

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