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Advertising : planning and implementation

Sharma, Sangeeta

Advertising : planning and implementation by Sangeeta Sharma and Raghuvir Singh - New Delhi: Prentice-Hall of India Private Limited 2006 - xviii, 478p., bib, ind. 24 cm x 18 cm

ISBN: 8120329732

Subjects--Topical Terms:
account planning
advertising
case study
consumer behvaiour
creativity
integrated marketing communications
language
layout
marketing tools
media
planning
research and strategy
society
web

Dewey Class. No.: 659.1 / SHA

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