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Retail management : a strategic approach

Berman, Barry

Retail management : a strategic approach by Barry Berman and Joel R. Evans - 10th ed. - New Delhi: Prentice-Hall of India Private Limited 2007 - xxii, 682p., gols., ind. 28 cm x 22 cm

ISBN: 8120330420

Subjects--Topical Terms:
communicating with the customer
merchandise management and pricing
retail business
situation analysis
store location
strategic retail management
targeting customer and gathering information

Dewey Class. No.: 658.87 / BER

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