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Essentials of advertising

Chandan, J. S.

Essentials of advertising by J. S. Chandan, Jagjit Singh, P. N. Malhan - New Delhi: Oxford and IBH Pub. Co. Pvt. Ltd. 1990 - xii, 255p. 23 cm x 16 cm

ISBN: 8120404963

Subjects--Topical Terms:
advertising
advertising effectiveness
broadcast media
budgets
campaigns
consumer behaviour
creative strategy
creativity
ethics in advertising
marketing
media planning
personal selling
print media
radio tv commercials
sales promotion
social advertising
strategy
structure of ad industry

Dewey Class. No.: 659.1 / CHA

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