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Advertising management concepts and cases

Mohan, Manendra

Advertising management concepts and cases by Manendra Mohan - New Delhi: Tata McGraw Hill Publishing Co. Ltd. 1993 - xi, 418p., app., ref., ind. 24 cm x 19 cm

ISBN: 0074517805

Subjects--Topical Terms:
advertising
advertising agency
appropriation
creative strategy
economics
evaluation
functions
industrial advertising
institutional advertising
marketing
media
non-commercial advertising
process
promotional methods
social implications
strategy planning

Dewey Class. No.: 659.1 / MOH

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