Research methods in marketing and management
Sethna, Beheruz N.
Research methods in marketing and management by Beheruz N Sethna, Leonard Groeneveld - 1st ed. - New Delhi: Tata McGraw-Hill Publishing Company Limited 1984 - xviii, 332p., app., ind. 25 cm x 16 cm
007451900x
analysis
analysis of variables
data collection
marketing research
marketing variables
selection
testing population parameters
658.83 / SET
Research methods in marketing and management by Beheruz N Sethna, Leonard Groeneveld - 1st ed. - New Delhi: Tata McGraw-Hill Publishing Company Limited 1984 - xviii, 332p., app., ind. 25 cm x 16 cm
007451900x
analysis
analysis of variables
data collection
marketing research
marketing variables
selection
testing population parameters
658.83 / SET