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Retail fashion promotion and advertising

Darke, Mary Frances

Retail fashion promotion and advertising by Mary Frances Drake, Janice Harrison Spoone and Herbert Greenwald - New York: Prentice-Hall International, Inc. 1992 - xiii, 354p. 24 cm x 19 cm

ISBN: 0023300299

Subjects--Topical Terms:
advertising fashion
broadcast media
budgeting
consumer behaviour
dramatizing
fashion merchandising
fashion show
media mix
personal selling
planning
presentation tools techniques
print media
publicity
sales promotion
special events
synergism on promotion
visual merchandising

Dewey Class. No.: 687.0688 / DRA

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