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Shock marketing : advertising, influence, and family values

Marconi, Joe

Shock marketing : advertising, influence, and family values by Joe Marconi - New Delhi: Vikas Publishing House Pvt. Ltd. 2000 - xiv, 186p., bib., ind. 24 cm x 17 cm

ISBN: 8125908579

Subjects--Topical Terms:
advertising
kids
media
pulse market
shock marketing casebook
subliminal advertising

Dewey Class. No.: 659.1 / MAR

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