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Event marketing and management

Singh, Sanjaya

Event marketing and management by Sanjaya Singh Gaur and Sanjay V. Saggere - New Delhi: Vikas Publishing House Pvt. Ltd. 2001 - xvi, 243p., app., ref., ind. 24 cm x 18 cm

ISBN: 8125910387

Subjects--Topical Terms:
event
event management
event market
event marketing
performance
pricing
promotion
strategic alternatives for growth
strategic market planning

Dewey Class. No.: 658.802 / GAU

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