Managing Indian brands : marketing concepts and strategies
Kumar, Ramesh S.
Managing Indian brands : marketing concepts and strategies by S. Ramesh Kumar - 2nd ed. - New Delhi: Vikas Publishing House Pvt. Ltd, 2003 - xii, 356p., ref., ind. 24 cm x 16 cm
8125913084
branding
brands and the honest proposition
business to business marketing
consumer behaviour
direct dialogue
Indian brands
managing product lines
marketing scenario
marketing strategies
price preception
658.827 / KUM
Managing Indian brands : marketing concepts and strategies by S. Ramesh Kumar - 2nd ed. - New Delhi: Vikas Publishing House Pvt. Ltd, 2003 - xii, 356p., ref., ind. 24 cm x 16 cm
8125913084
branding
brands and the honest proposition
business to business marketing
consumer behaviour
direct dialogue
Indian brands
managing product lines
marketing scenario
marketing strategies
price preception
658.827 / KUM