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Consumer behaviour : concepts, applications and cases

Raju, M. S.

Consumer behaviour : concepts, applications and cases by M. S. Raju, Dominique Xaedel, Mohan Lal Agrawal and foreword Warren J. Keegan - New Delhi: Vikas Publishing House Pvt. Ltd. 2004 - xvi, 351p., ind. 24 cm x 18 cm

ISBN: 812591532X

Subjects--Topical Terms:
attitudes
case studies
communication
consumer behaviour
culture and social class
digital marketing
ethics in business
family
group and opinion dynamics
innovation
learning
motivation
perception
personality traits and influences
profiling
protection
relationship
research
rural
segmentation
women as consumers

Dewey Class. No.: 658.8342 / RAJ

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