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Marketing research

Beri, G. C.

Marketing research by G. C. Beri - New Delhi: Tata McGraw-Hill Publishing Company Ltd. 1996 - x, 454p., app., glos., bib., ind. 24 cm x 18 cm

ISBN: 007460404X

Subjects--Topical Terms:
analysis
case study
data collection
data processing
interviewing
reporting
sampling
select applications of marketing research

Dewey Class. No.: 658.83 / BER

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