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22 irrefutable laws of advertising : and when to violate them

Newman, Michael

22 irrefutable laws of advertising : and when to violate them by Michael Newman - New Delhi: John Wiley India and (P) Ltd 2006 - xxviii, 266p, ind. 23 cm x 15 cm

ISBN: 8126510048

Subjects--Topical Terms:
advertising
consistency
emotion
execution
experience
fascination
humor
negativity
positioning
relevance
sales promotion
selling
simplicity

Dewey Class. No.: 659.1 / NEW

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