Performance driven CRM : how to make your customer relationship management vision a reality
Brown, Stanley A.
Performance driven CRM : how to make your customer relationship management vision a reality by Stanley A Brown and Moosha Gulycz - New Delhi: Wiley India 2006 - xx, 272., app., glos., ind. 22 cm x 15 cm
8126510102
business
CRM vision
customer relations
determining and aligning
financial strategy
improvement quality service
leadership
management
market strategy
myths and the facts
organisation
performance
process and delivery channels
service and products
staying the course
structure and people
technology
658.812 / BRO
Performance driven CRM : how to make your customer relationship management vision a reality by Stanley A Brown and Moosha Gulycz - New Delhi: Wiley India 2006 - xx, 272., app., glos., ind. 22 cm x 15 cm
8126510102
business
CRM vision
customer relations
determining and aligning
financial strategy
improvement quality service
leadership
management
market strategy
myths and the facts
organisation
performance
process and delivery channels
service and products
staying the course
structure and people
technology
658.812 / BRO