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Service marketing

Rao, K. Rama Mohana

Service marketing by K. Rama Mohana Rao - New Delhi: Pearson Education (Singapore) Pte., Ltd. 2005 - xiv, 358p., ind. 24 cm x 19 cm

ISBN: 8129704579

Subjects--Topical Terms:
consumer behaviour in service
consumer protection
customer relationship
distribution
India
Indian economy
internal marketing
market segmentation
physical evidence
pricing
service demand management
service marketing
service positioning
service product
service quality
service strategy

Dewey Class. No.: 658.804 / RAO

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