How to turn advertising expenses into investment

Jones, John Philip

How to turn advertising expenses into investment by John Philip Jones - Delhi: Pearson Education (Singapore) Pte. Ltd. 2005 - xvii, 328p., ref., bib. 25 cm x 17 cm

8129707152


advertising build brands
advertising success rate
budget
Indian economy
integrated marketing communications
international brands
market research
new brands
planning cycle
product positive effects
strategy

658.312 / ACH
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