Steal these ideas! : marketing secrets that will make you a star

Cone, Steve

Steal these ideas! : marketing secrets that will make you a star by Steve Cone - New Delhi: Viva Books Private Limited 2007 - xi, 188p., ind. 22 cm x 14 cm

8130905337


advertising agency
art of building effective loyalty programs
big breakthrough idea
brochures kill trees
build a memorable, distinctive personality for your business
confucius and stardom
create a unique selling proposition
everlasting tag lines
in simple language
integration wins wars and the mind of the consumer
marketing
media dollars
politics and promotion
power of public relations and sponsorships
spotlight
ten secrets you really need to steal
think globally, act locally
three hidden ingredients in every winning marketing campaign

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