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Strategic marketing planning

Gilligan, Colin

Strategic marketing planning by Colin Gilligan and Richard M. S. Wilson - New Delhi: Elsevier India Private Limited 2006 - xii, 625p., bib., ind. 24 cm x 18 cm

ISBN: 8131206637

Subjects--Topical Terms:
customer analysis
management
market and environment analysis
market segment
marketing
marketing auditing
segmental productivity

Dewey Class. No.: 658.802 / GIL

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