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International retail marketing : a case study approach

Bruce, Margaret (ed.)

International retail marketing : a case study approach - New Delhi: Elsevier India Private Limited, 2004. - xxvii, 250p., ref., ind. 24 cm x 19 cm

ISBN: 8131206726

Subjects--Topical Terms:
case studies
export marketing
international trade
issues and cases
positioning and store image
retail buying
store design
supply chain management
young customers

Dewey Class. No.: 658.84 / INT

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