New product development : from initial idea to product management (with CD)

Annacchino, Marc A.

New product development : from initial idea to product management (with CD) by Marc A. Annacchino - New Delhi: Elsevier India Private Limited 2006 - xxxii, 567p., app., ind. 24 cm x 18 cm

8131206777


launch
manufacturing development
market opportunity
new products
planning
product and business plan
product concept
product management
pursuit

658.575 / ANN
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