New product development : from initial idea to product management (with CD)
Annacchino, Marc A.
New product development : from initial idea to product management (with CD) by Marc A. Annacchino - New Delhi: Elsevier India Private Limited 2006 - xxxii, 567p., app., ind. 24 cm x 18 cm
8131206777
launch
manufacturing development
market opportunity
new products
planning
product and business plan
product concept
product management
pursuit
658.575 / ANN
New product development : from initial idea to product management (with CD) by Marc A. Annacchino - New Delhi: Elsevier India Private Limited 2006 - xxxii, 567p., app., ind. 24 cm x 18 cm
8131206777
launch
manufacturing development
market opportunity
new products
planning
product and business plan
product concept
product management
pursuit
658.575 / ANN