MNC branding in India : strategies and cases

Shanthi, N. M. (ed.)

MNC branding in India : strategies and cases - Hyderabad: ICFAI University Press 2007 - xi, 233p., ind. 23 cm x 15 cm

8131403432


advertising in building brands
brand strategies in emerging markets
branding issues
branding strategies
case studies
Citibank
global brands
glocality in MNCs
Hello India
Hyndai's marketing strategies in India
Nokia
Pepsico
Pizza Hut
Samsung
service marketing
Star
Unilever in India

658.827 / MNC
Copyrights © MICA KEIC (Knowledge Exchange and Information Centre) 2018. All Right Reserved.

web counter                                    
                                    

Powered by Koha