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Beating commoditization : some perspectives

Sreedhar, G. V. S.

Beating commoditization : some perspectives by G. V. S. Sreedhar - Hyderabad: The ICFAI University Press 2006 - ix, 210p.bib., glo., ind., 23 cm x 16 cm

ISBN: 8131404072

Subjects--Topical Terms:
economics
merchandising, branding

Dewey Class. No.: 658.812 / BEA

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