Fast food retailing : emerging trends

Lahiri, Keka (ed.)

Fast food retailing : emerging trends - Hyderabad: ICFAI University Press 2007 - xiii, 195p., ind. 23 cm x 15 cm

8131405400


case studies
consumer change
fast food retailing
food industry in the USA
food marketing to children
geography and the growth of a China store
Jollibee
McDonald's menu
obesity concerns
Pepsi Co
Pizza Hut in India
successful bakery retailing

658.87 / FAS
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