Lifestyle marketing : concepts and cases

Sangeetha, K. (ed.)

Lifestyle marketing : concepts and cases - Hyderabad: ICFAI University Press 2007 - vii, 187p., ind. 23 cm x 15 cm

8131405869


buying behaviour
cultural values
gleaning consumer insights through culture
Gucci
immortal brands
lifestyle branding works
lifestyle goods
LVMH Moet Hennessey Louis Vuitton
market segmentation
mass affluence
pursuit of youth
reaching out to tech savvy shoppers
strategic perspectives
Umpqua bank

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